CHICAGO - Burrell Communications, one of the leading communications agencies in the nation targeting the African-American market, has been named the African-American agency of record for Allstate.

Burrell Communications will provide Allstate with integrated communications services to increase its brand preference among African-American consumers in the very competitive auto insurance category.

"We're pleased that Allstate recognized the great work we've done for our clients, and we're looking forward to creating effective, culturally relevant campaigns for the company," said Fay Ferguson, co-CEO, Burrell Communications.

Last year Allstate launched new advertising to appeal to the African-American market, an extension of its "Our Stand" campaign, featuring actor Dennis Haysbert.

"Burrell has demonstrated its ability to create distinctive, integrated programs that motivate consumers," said Melissa Sturgeon, manager of multicultural marketing communications, Allstate Insurance Company. "We want fresh cultural insights and ideas that produce results as we take our campaign to the next level."

BURRELL COMMUNICATIONS

Burrell Communicatons is a full-service marketing communications company with offices in Chicago and Atlanta. In business for more than 30 years, Burrell Communications is a leader in understanding and motivating consumer behavior in the African-American and young, adult, Yurban ® markets. With close to $200 million in annual billings, the agency's client roster includes McDonald's, Procter & Gamble, Toyota, General Mills, Verizon, Sears, Marriott International, Nielsen Media Research, Bacardi and Lexus. For more information, visit www.burrell.com.