African American News |
"The Oldest Black Insurance Company Celebrates 100 years"
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June 9, 2005 - Atlanta Life Financial Group, Inc. (ALFG) kicks off its Centennial Celebration with a one-hundred-day countdown and a summer-long series of special events setting the stage for the 100th Anniversary of the founding the company, Atlanta Life Insurance Company. This year, Atlanta Life marks 100 years of service to the Atlanta community, the African-American community, and to its consumers and corporate partners at home, in the southern region, and around the country.
The kick-off celebration will draw participation from the Atlanta community and will include performances by many well-known personalities and entertainers throughout the city. Commemorating the event will be the unveiling of a 22 x 14 foot Centennial banner which will hang from the ceiling in the atrium of the Atlanta Life Building.
Ronald D. Brown, president and chief executive officer of Atlanta Life Financial Group, will host the press conference and outline an assortment of festivities planned in celebration of this milestone anniversary, which will culminate with a gala affair in late September. "It is a privilege to be a part of this company during this historical time," states Brown. "For a century now, the Atlanta Life organization has been in the business of improving the quality of life for its stakeholders and the community it serves with unwavering commitment. I am proud and humbled to lead Atlanta Life during this watershed moment in its history, and look forward to carrying on its tradition of service and excellence into the next era."
Some of the events planned during the summer-long celebration include "Creatively Speaking," a collaboration with the National Black Arts Festival; Founder"s Natal Day Parade; The Auburn Avenue African Research Library Exhibit; The Three Inspirational Tenors; 100 Minute of Jazz; a reunion of Atlanta Life employees; and the unveiling of the Centennial painting (see media advisory -- calendar of events - for a full listing of activities).
"This is a very exciting time for us right now," exclaims Henrietta Antoinin, vice president of public relations. "This Centennial Celebration will be more than a commemoration of 100 years of doing business. It will be a celebration of Atlanta, a celebration of our ancestors, a celebration of art, and a celebration of achievement."
In 2001, the Board of Directors at Atlanta Life Insurance Company announced a comprehensive corporate restructuring, and the company began doing business under the umbrella of the Atlanta Life Financial Group. This evolution took Atlanta Life into the twenty-first century and reinforced the organization"s commitment to provide the highest quality financial services and products available to its customers.
"We have a great history and an even more promising future," says Bill Clement, chairman of the board of directors. "We are eager to build on our storied legacy of promoting and preserving black achievement, black entrepreneurship, and community stewardship. Investing back into the community we serve while providing excellent products and services to our consumers has been our key to success. We will continue to operate and expand under this model into the next 100 years."
Atlanta Life Financial Group is a privately owned financial services company that helps consumers, businesses and communities build and protect wealth. It consists of two operating units: Atlanta Life Insurance Company and Atlanta Life Investment Advisors. These companies provide a range of financial solutions to help individual and institutional customers manage their insurance and investment needs. More specifically, Atlanta Life Insurance Company provides group life products to Fortune 500 companies and funding products to help consumers preplan and prearrange their funerals. Atlanta Life Investment Advisors portfolio products help institutions and high net worth individuals build and protect wealth.